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Steven Hodson of WinExtra.com learned a valuable lesson today that is worthy of sharing and that is, cute headlines don’t work. I know I’ve had my days where I come up with what I believe to be an awesome headline only to find out that it turned into a failure. I think the headlines which don’t work the most often are the ones that are inside jokes that only the post author knows. With that in mind, I think it’s time to revisit an excellent guide that was published by Brian Clark of CopyBlogger.com that focuses entirely on headlines. The guide is as follows:

1. Why You Should Always Write Your Headline First
2. The Cheater’s Guide to Writing Great Headlines
3. Do Key Words in Post Titles Really Matter?
4. How to Write a Killer “How To” Post That Gets Attention
5. 7 Reasons Why List Posts Will Always Work
6. Why Some People Almost Always Write Great Post Titles
7. 10 Sure-Fire Headline Formulas That Work
8. 7 More Sure-Fire Headline Templates That Work
9. Warning: Use These 5 Surefire Headline Templates at Your Own Risk

Writing excellent headlines is a science to say the least but after reading Brian’s guide, it should be much easier.

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