Jan 23 2009
SEO and blog integration
For many websites out there a great search engine optimisation technique that can be used involves the integration of a blog. Not every website out their needs a blog, but if for example your site is in a highly competitive industry, this integration could be a great way of making you stand out from the rest.
As many of you may be aware, search engines love websites that contain fresh content that is updated regularly and has relevance.
The benefits of having a blog can certainly have an effect on your website, but the on-page SEO can be undermined if your blog is not looked after. For example, if it contains spelling and grammatical mistakes, has no relevance or is not updated regularly enough.
For a blog to really have any type of effect on your website’s search engine optimisation, new content does need to be added regularly. For some websites this could be a case of writing one blog a week whereas for others in more competitive industries it could be best to blog every day.
Some of the benefits a blog could bring include:
• Providing users with really useful information.
• Allowing you to categorise your articles into different sections.
• Allowing your users to comment on blogs can be a great way to get some reader feedback.
• Can help generate traffic to your site if the users find the resources useful.
Kenneth Berkley
SEO Programmer
