Mar 11 2009
Don’t be a spammer in social networks
What is the main challenge of a marketer – online or offline!
If you ask me the same question, I would say, the biggest challenge a marketer faces is to stay normal. He or she has a motto to visit and this is what makes them far from being normal. Do you really think that you would have reacted in the same way as you do as a marketer of the product!
I am writing this because I am annoyed (just like you) with some so called marketing experts who simply spam different social networks. It is not all their fault – everybody wants easy and fast results. For example, think about the social network you use the most. All of a sudden you find out some irrelevant links or comments are getting in your way. You have not necessarily given them the permission to interrupt you. To make it a bit clearer, think about someone following you on Twitter. Whatever he or she does, should not bother you as long as you are not following him or her. However, whenever someone is following you, you may receive an email alert and there are high chances that you will take a look at his or her profile. And most of those profiles invariably have a link to a website. You might even get to the website if you do not find enough or convincing information about the person who is following you.
He or she has got a visitor and you have got lots of annoyance. At the same time, there is no need for the spammer to rejoice. They have only earned an annoyed visitor, spent some of their bandwidth and efforts for nothing.
If you are planning a social media campaign to promote your business, here are my suggestions:
1. Set a goal: it is very important to know what you want to achieve from the time and money that you are going to invest in a social network. Try to make it measurable. This will also help you to identify the best social networks in your niche.
2. Plan a few months in advance. Take this time to develop an identity in that social network. Make it a habit that if you promote your link once, you will compensate it with at least five other authentic or good links. In the long run, it will help you to stay normal in that social network.
3. Be regular: we often come across people who visit a social network only when they have something to sell. Never do this. Save some time everyday to invest on the social network. It is always better to spend one hour over five days rather than spending 2 hours on a single day and than getting evaporated for a few weeks.
4. Would you like to add a point? Write a comment and I will add it here.
spamming is a big no no for.. It’s like trying too hard to push your product or what you are marketing. I say instead of spamming, interact and participate. Communicate with the audience and build relationship. We build our wealth through building personal relationship. After all, no man is an island. Thanks for sharing this post. Looking forward to reading other great posts from you…