May 10 2009
Diluting Your Brand with Temporary Sites
Download audio file (brandmouthing-8.mp3)
This week on the Brandmouthing podcast, I talk about a contest to get a fun social media job at a winery.
Murphy-Goode Winery is running this promotion, but they’ve created a second site to actually execute the promotion.
I am assuming one of the goals here is to build their brand, so why dilute it with a secondary site?
Show Notes
For the record, yes, I have created similar sites outside of primary domains, but I’d like to think I’ve seen the light.
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