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Search engine optimisation is the art of gaining more visibility in the major search engines for certain key phrases clients will use to find a business. The Job of an SEO (the term used for the professionals hired to do this job), is to find related phrases that potential customers are using to find a given website and through on-page and off-page factors, gain authority with the search engine(s) so that the website will appear high up the rankings and thus gain increased visibility.
from Internet and Businesses Online: SEO Articles from EzineArticles.com

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