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Most SEO’s simply don’t understand the true complexity regarding Google SEO and why optimizing for Google is so much different than for other search engines. Google ranking engine is called PageRank, a patented set of mathematic equations called an algorithm. The PageRank algorithm is ever evolving and due to this fact, it becomes ever so difficult to gauge what it is. No one, outside of Google, knows the true elements of which the PageRank algorithm consists of, and because of this there is a lot of guesswork SEO’s out there.
from Internet and Businesses Online: SEO Articles from EzineArticles.com

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