Apr 28 2010
Mobile SEO
We all know that mobile devices are becoming increasingly important to searches. For some businesses, optimising your site for a mobile device can lead to an increased amount of traffic and sales.
So how can we look at optimising a site for a mobile device?
One thing to note about the more recent mobile devices is that they will automatically localise search results. A search on some mobile devices for “pizza” will return much more localised results than it will on a desktop. The idea behind this is that you are more likely to want a local business on a mobile device.
It’s therefore a great idea that you submit your business to Google Local, and if you have several branches, submit them all. It only takes a few minutes to do and in some cases means you can get your site on the 1st page for a lot of local searches that would normally have been far too competitive to consider.
It’s also vitally important you keep the details on the local search up to date. If your phone number, address or contact details change, be sure to update them as soon as possible.
Give your site a mobile style sheet or mobile version
Using a mobile style sheet or user agent sniffing, you can style a page differently according to your mobile device. Slimming down the site is a good idea, allowing for the smaller screens and incomplete standards compliance.
But as always, it’s important to block robots from caching the mobile version as a duplicate of the original, and make sure there is a way for users to visit the full version of the site if they so wish.
Simon Davies,
SEO Programmer
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