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Finally, there is now a tool that will help you get more out of your campaign. Google has recently launched a new feature called Enhanced CPC.  This new bid management feature has been launched to increase your conversions while maintaining or lowering your cost per conversion.

Every time an advert appears for a search query, Enhanced CPC predicts the likelihood of conversion and automatically lowers or raises the ad’s maximum cost per click bid. The thing to note here is that Enhanced CPC can bid 30% above the set max CPC bid if a conversion is likely to happen.

We feel that this new feature will certainly help in boosting conversions, unlike Conversion Optimizer which needs 15 conversions within 30 days to be enabled. This feature comes in very handy and you can apply it to your campaign at any time. In order to set Enhanced CPC for your campaigns, log in to your AdWords account, and select the campaign you wish to test. Then, click settings and look for ‘Bidding and Budget ‘. Click edit next to the ‘Bidding’ option and select ‘Enhanced CPC’. Once enabled, wait for couple of weeks to see how it has impacted upon your conversions.

We hope that Google will keep on adding new features to AdWords, helping advertisers achieve their desired ROI.

Adil Jain
PPC Account Executive

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

from Just Search | Search Engine Optimisation & Internet Marketing Journal

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