TJantunen.com

Today was National “Take Your Child to Work” day, so here we sit, writing an article together. In actuality it was “Get your Stuff Done in Twice the Time it would Normally Take” day… but heres our spin on this thing anyway…

Delsie and I would like to introduce you to the Wave Jet, two battery-powered jets tucked into a surfboard that provides just about 20 pounds of thrust that can propel surfers at speeds of up to 12 mph, which is almost three times the average paddling speed, and so much more relaxing. The Wave Jet recharges easily, in a regular wall socket and it seems pretty safe, light and quiet. It also makes getting out to, and then catching up with the big ones, simply… awesome.

Surfers, or do we need to call them riders? turn the jets on and off with a special bracelet remote control dongle switch that will also act as a kill switch if you happen to wipe out.

The board’s propulsion system is currently built into 11 surfboard models, including paddle and lifeguard boards, and will soon be installed in bodyboards, kayaks and kiteboards as well, my daughter considers it lazy mans surfing but I prefer to look at it as strength and energy conservation, I mean all the fun is in riding the waves isn’t it? Getting out past the darn whitewater is like pulling a sled up a snow hill. Hmmmm.. a motorized sled? Anyone making one of those?

Source: www.popsci.com

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from Coolest Gadgets

I like my sleep, so I’m not making any promises. Still, I have fond memories of watching Princess Diana and Prince Charles get married way back when.

• Poll: Will You Watch the Royal Wedding?
• William and Kate’s Wedding Details

from About Today

Back in 2006 election, SDP lost to PAP, but this time round, I would think with all the issues Singaporean are facing, PAP stronghold here might waiver. We’ll see lah eh. And yes people, your vote is secret.

Please vote with your head, not your heart. It’s normal to feel passionate about such matters, but at the end of the day, you would want the right people to represent you in Parliament.

Also don’t make a moron and disclose your vote to anyone, or make outrageous remarks about it. Got one gong-gong kena arrested as he wanted to set alight the voting box. Bodoh!

from Money Maker

I just saw on Theresa Farmer’s blog that she has taken a job as Chief Operations Officer at Optizmo Technologies.

If you’re not familiar with Optizmo, they are a solution for automating suppression list management and streamlining subscriber “opt-out” preferences.

Below is a picture of Theresa with ShareASale CEO Brian Littleton. Sort of a random picture, but the first one I found that I had taken in the past with Theresa in it.

Now, I don’t usually blog about career moves, but this one was noteworthy to me, because Theresa is affiliate marketing royalty, as she co-founded Kowabunga! Technologies with her husband Todd back in 1996.

On a related note, Optizmo CEO Khris Thayer has an article on email compliance in issue 14 of FeedFront magazine.

Good luck to Theresa and Optizmo.

from Affiliate Marketing Blog by Shawn Collins

I see a lot of newbies to the affiliate arena ask the question of whether or not affiliate marketing (associate marketing, whatever you want to call it) is a scam, especially when they see a two (or more) tiered program (meaning affiliates can earn off the affiliates they bring into the program “under them”) which [...]

This post originated at the Sugarrae online marketing blog, home to online marketing consultant Rae Hoffman.

Avoiding Affiliate Marketing Scams

from Sugarrae aka Rae Hoffman

The idea of evergreen content is that it is essentially unchanging, intended to last “a long time,”and have little or no maintenance. So isn’t updating evergreen content a bit of an oxymoron? In some cases yes, in some cases no.

This discussion is part of a larger discussion I’ve been having on Twitter about re-tweeting old posts that have no published dates on them. While I do have a solution for displaying custom date formats that doesn’t adversely affect my Google click through rate, the fact that I may be tweeting outdated information exists.

So what’s a workable solution to evergreen content?

Make it part of your annual content audit process. Every 6-18 months, review and prune your dead posts. Review your top content to see what needs to be updated or cleaned up. Treat posts that you update like seasonal content and keep the living URL the same. Clear the “already tweeted” or “already published” flags (so the post will retweet when you change the publish date) and hit the “publish” button. (side note – for those of you who are using a plugin to post your tweets and may not know, when they “publish,” it sets a field in the database so it doesn’t retweet when you make any edits. In this case you want to override that behavior and make it retweet again as if it were a new post).

If you review the content and it needs very minor changes or no changes at all, treat it as seasonal content: clear the tweeted flags and update the publish date. This will add a bit of maintenance but not much. If the information is still up to date, your followers won’t mind “a rerun or two from last season” as long as there are regular posts and you don’t tweet them in “batch mode.” (side note: as an SEO, we like to work in batch mode, so updating 20 posts in one day and having them retweet in “batch” probably won’t win you any friends). If your audience is made up of whiny SEO’s or short attention span social media gurus, expect some hating. Regular people who aren’t on Twitter all day don’t really mind; in fact, many studies have shown retweeting is an effective way to reach these people.

So what are the key takeaways from this post:

• When you do a content audit, also look for posts with outdated information.
• Decide if you need a full rewrite or just a cleanup.
• Treat the content like a living URL and don’t lose any existing link equity.
• Clear out any “already tweeted” and “already published” flags.
• Update the publish date, republish, and re-tweet.

Related posts:

1. What is Evergreen Content Evergreen Content is a subject I talk about quite frequently…
2. Short Term Content Versus Evergreen Content I’ve got a confession to make. I used to be…
3. Matt this is not an Update Cutts C’mon Matt do we really have to have this semantics…
4. Oddities From the Latest Google Update Man the latest update on Google is clearly showing some…
5. Andrew Wise of SEOLinkWheelers Talks About the Panda Update The following is a sponsored post. For today’s post we’re…

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

How Often Should You Update Evergreen Content

from Michael Gray – Graywolf SEO Blog