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If there’s one industry that has a mismatch between its potential to perform in organic search and its actual performance, I’d argue that it is the pharmaceutical space. In this context I’m talking about the legitimate players that have significant budgets for product development and marketing. And while many in [...]

Pharmaceutical Companies Are Years Behind With SEO was originally published on Infolific. All Rights Reserved.

from All Things SEM Blog

It’s a testament to SEO becoming mainstream that more and more marketing folks are asking, and often demanding, that the results of an SEO effort be projected beforehand similar to how other marketing activities are handled. And it’s a testament to the immaturity of the SEO space that such projections [...]

SEO Projection Modeling was originally published on Infolific. All Rights Reserved.

from All Things SEM Blog